There are some key differences that every seller should know between marketing to Local vs Out-Of-Town Home Buyers.
Local Buyers have the ability to drive past a home, and see it in person. They know the neighborhood, and sometimes might drive down your road.
When marketing to Local Buyers, Real Estate Signs, Flyers, Neighborhood Postcards, and Local Marketing (for example, in newspapers and Nickles’ Worth/Exchange) attract attention and help spread the word to the right buyers.
Out-Of-Town Buyers often don’t get to see the home before they make an offer. They usually fly in to see it once the offer is accepted.
Because they don’t get to see the home in person, these remote buyers are looking for details on your home like School District, Neighborhood Information, Detailed Virtual Showings, Floor Plans, and Marketing Videos on Social Media.
Whether your home is a better fit for targeting Local or Out-Of-Town Buyers – or both – we will create a marketing plan that will attract the right audience so that you can expect the highest return on your home.
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