Every GREAT Realtor Can Do These 5 Things! Does Your Agent Measure Up?

Did you know that A good agent will make you back significantly more money than you spend in using agent services?

In 2024, homes sold by Realtors sold for an average of $55,000 MORE than homes sold by owner. $55k more. As an example, if a home sold for $435,000 (the national average sale price in 2024), the seller would walk away with approximately $29,000 MORE, after realty fees have been deducted, PLUS the benefits and services of using a Realtor. *

Realtors exist because a good agent provides a service that pays for itself, and then some. 

When you use a great Realtor, Not only do you get the benefit of professional services, but you also walk away at the end with $10’s of thousands more in your pocket.

But what makes an agent a “Great” agent?

A great agent has several skill sets that give you some BIG advantages when selling your home.

The first skill, and perhaps the most obvious, is Marketing. I want to share a few statistics…
   -In 2024, the National Association of Realtors found that ALL BUYERS used the internet in their home search.** That means your agent should NOT skimp when it comes to online marketing. At Forever Home Realty, we create web content that will target and pull in quality buyers, and we publish it on an entire network of well-known websites including Zillow, Facebook, Twitter, as well as on the MLS and the hundreds of associated sites.

Here’s another statistic: Studies have shown that professional photos sell your home 32% faster and add as much as 40% to the value of your home.*** But did you know that only 35% of Realtors employ professional photographers? 

When it comes to marketing, we also understand that it takes our marketing money to make money for you. We invest thousands each year into creating marketing materials, websites, and tools that form a platform that will perfectly showcase your home.

A 2nd skill is Selecting the Buyer – 

Finding the right buyer starts with knowing which buyers to target, and which loan types will bring the most profit, and how to spot a high-risk buyer.

Once the target buyers begin responding, we will help you review offers, spot hidden costs, and efficiently manage a bidding war. You will always have the tools you need to choose the offer that is right for you.

Next, a great agent is skilled in Negotiation – 

There are almost always 2 rounds of negotiation, sometimes 3 – The more skilled your agent, the better your final value will be. 

Your agent should also be an excellent Coordinator. – 

Some agents are better at this than others. Keeping everyone on track and on schedule – It takes practice. But when a single missed deadline could cost you the entire deal and thousands of dollars, it’s not something to take lightly.

Finally, a great agent will Maximize your home’s value on the Legal Side –

There are 2 sides to a home’s value: the Physical home, what you can see and touch, and the Legal side. This is where an experienced agent will really stand out. Your buyer will always want a clean title. Agents who have the knowledge to work with property line disputes, water rights transfers, easements, and non-conforming use are few and far between – but when the unexpected happens, We have the experience and knowledge to solve these challenges and keep your home sale running smoothly.

From the first marketing photo, right up to the final closing signature, Forever Home Realty will be there to help make the sale of your home a dream come true. Let’s do it right.Together, we can make it happen!

   Sources

* National Association of Realtors. “Quick Real Estate Statistics.” July 7, 2024. nar.realtor/research-and-statistics/quick-real-estate-statistics

**National Association of Realtors. “Highlights From The Profile Of Home Buyers And Sellers.” 2024. https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers

***PhotoUp. “90+ Key Real Estate Photography Statistics and Trends for 2025.” Feb 14, 2025. https://www.photoup.net/learn/key-real-estate-photography-statistics